My case studies trace each project from first idea to real impact, how I work through challenges and design things that resonate

"Faster orientation, less scrolling, and stronger product consistency, from one reusable header adopted platform wide."

A research-grounded service that turns one-off payers into confident account holders, with timely alerts and transparent late-payment handling.

Increased customer loyalty, modernized brand identity across 50+ stores

Engaged 10k+ users in interactive VR experience, high retention rate